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  • The Pepsi Challenge

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    The Pepsi Challenge

    Friday, June 19, 2026 - 12:00 PM
    to Sunday, June 21, 2026 - 8:30 PM

    12:00 PM - 8:30 PM See all dates and Times

    Jimmy Durante Boulevard

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    06/19/2026 12:00 PM 06/21/2026 08:30 PM America/Boise The Pepsi Challenge The Pepsi Challenge returns – and it's coming to San Diego! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola. Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour - including Atlanta, Coke’s hometown - with more than 66% of participants choosing Pepsi Zero Sugar. Now, fans in San Diego will have the chance to take the famous challenge. HERE ARE THE DETAILS: San Diego County Fair – Once Upon a Fair • Date: June 19 – June 21 • Time: 12 PM –... Details & Tickets: https://www.upcomingevents.com/san-diego/events/jimmy-durante-boulevard/the-pepsi-challenge-672847?ref=uceaddevent Jimmy Durante Boulevard, 2260 Jimmy Durante Boulevard, Del Mar, CA, 92014

    Categories

    Craft Beer, Food, Wine, Drink Specials

    Neighborhoods

    Del Mar Heights (San Diego)
    North City (San Diego)

    The Pepsi Challenge returns – and it's coming to San Diego! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola. Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour - including Atlanta, Coke’s hometown - with more than 66% of participants choosing Pepsi Zero Sugar. Now, fans in San Diego will have the chance to take the famous challenge. HERE ARE THE DETAILS: San Diego County Fair – Once Upon a Fair • Date: June 19 – June 21 • Time: 12 PM – 8:30 PM PT • Location: 2260 Jimmy Durante Blvd, Del Mar, CA 92014 • Tickets: Yes • Hi-Res Images: HERE Follow @Pepsi on Instagram, Facebook, X, and YouTube for real-time updates.

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