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  • The Pepsi Challenge

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    The Pepsi Challenge

    Friday, June 19, 2026 - 12:00 PM
    to Sunday, June 21, 2026 - 8:30 PM

    12:00 PM - 8:30 PM See all dates and Times

    Jimmy Durante Boulevard

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    06/19/2026 12:00 PM 06/21/2026 08:30 PM America/Boise The Pepsi Challenge The Pepsi Challenge returns – and it's coming to San Diego! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola. Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour - including Atlanta, Coke’s hometown - with more than 66% of participants choosing Pepsi Zero Sugar. Now, fans in San Diego will have the chance to take the famous challenge. HERE ARE THE DETAILS: San Diego County Fair – Once Upon a Fair • Date: June 19 – June 21 • Time: 12 PM –... Details & Tickets: https://www.upcomingevents.com/san-diego/events/jimmy-durante-boulevard/the-pepsi-challenge-672847?ref=uceaddevent Jimmy Durante Boulevard, 2260 Jimmy Durante Boulevard, Del Mar, CA, 92014

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    Craft Beer, Food, Wine, Drink Specials

    The Pepsi Challenge returns – and it's coming to San Diego! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola. Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour - including Atlanta, Coke’s hometown - with more than 66% of participants choosing Pepsi Zero Sugar. Now, fans in San Diego will have the chance to take the famous challenge. HERE ARE THE DETAILS: San Diego County Fair – Once Upon a Fair • Date: June 19 – June 21 • Time: 12 PM – 8:30 PM PT • Location: 2260 Jimmy Durante Blvd, Del Mar, CA 92014 • Tickets: Yes • Hi-Res Images: HERE Follow @Pepsi on Instagram, Facebook, X, and YouTube for real-time updates.

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