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The Pepsi Challenge
Saturday, June 13, 2026 - 10:00 AM
to Sunday, June 14, 2026 - 6:00 PM
10:00 AM - 6:00 PM See all dates and Times
PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in Chicago will have the chance to take the famous challenge.
Puerto Rican Fest
• Date and Time:
o June 12: 3 PM – 10 PM CT
o June 13 – 14: 12 PM – 9 PM CT
• Location: Humboldt Park (2800 W Division St, Chicago, IL 60622)
• Tickets Needed: Yes
Old Town Art Fair
o Date and Time:
o June 13: 10 AM – 7 PM CT
o June 14: 10 AM – 6 PM CT
o Location: 301 West Wisconsin St, Chicago, IL, 60614
o Ticket Needed: No
