The Pepsi Challenge

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year. After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*. Now, Indianapolis has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better. Further key dates and information are as follows: WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival. WHERE & WHEN: Indiana State Fair (1202 E 38th St., Indianapolis, IN 46205) • 8/15, 8/16 & 8/17 • 2-10:30 PM ET • Tickets needed for this event HOW IT WORKS: • Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar. • Taste and Decide: Participants sample both cups, taking their time to decide which they prefer. • Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste. • Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.

Event Links

Website: https://go.evvnt.com/3200034-0

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