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Shop Small in Your City with American Express on Small Business Saturday
To support small businesses for the 14th annual Small Business Saturday - a major shopping holiday originally founded by Amex in 2010- American Express is launching an immersive augmented reality (AR) experience called “Door to Shop Small.” Amex will create art installations in the form of pop-up doorways for consumers to Shop Small with 10 small businesses on November 25th, in Chicago’s Magnificent Mile (Pioneer Court). Through a smartphone, consumers can virtually “step into” the artfully designed 8 foot door of these businesses to explore their products and be led to a site where they can make a purchase. Door to Shop Small will provide visibility and foot traffic that these small businesses may not normally receive, especially during the busy holiday season.
Event Links
Website: https://go.evvnt.com/2079097-0
