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UnConventional
SERGE GAY JR. NEW SOLO SHOW FRIDAY, OCTOBER 3RD, 2025
sergegayjr.com / sergeshop.com / @sergegayjr
About the Exhibition
Unconventional is a label applied to something perceived to be outside a set of expectations, which a group often establishes as a means of control or as a result of unchecked groupthink. Regardless of whether it is about beauty standards, professional expectations, family, or any combination of other life choices, society needs unconventional individuals with the willpower, skill, and confidence to embody new ideas and invent novel ways of doing things; bespoke organic variety, not clone-like copies. This idea even influences our genes and their expression —unconventional variations produce winning designs for a changing environment’s choosing.
Throughout history, including today, the pressure to conform has often been so overwhelming that it has kept our most unconventional selves indoors and out of the spotlight due to genuine, intentionally cultivated fear. The surrealistic imagery in UnConventional highlights scenes and characters expressing their most complete and authentic lives freely, visibly, and defiantly. Serge uses imagery like mirrors, windows, and doors to lead us through stories about freedom, self-reflection on personal truths, seeing outside into a separate, sometimes welcoming, often othering world, and the transitional thresholds between people, places, and perspectives.
The show’s format primarily features canvas paintings along with three-dimensional elements. The color medium is acrylic paint, with a core palette of red and blue, accented with orange and yellow. These colors are mindfully integrated throughout the show to create cohesion and highlight thematic aspects among the pieces, including the migrant experience, the power of ownership, individuality, and freedom of expression.
For more information, visit www.sergegayjr.com/shows.
And to purchase art, visit www.sergeshop.com
About Serge Gay Jr.
Serge Gay Jr. is a pioneering, multifaceted juggernaut and superstar who is painting and visually designing his way into hearts and minds throughout the San Francisco Bay Area. An exceptionally skilled and talented visual artist, renowned for creating incredible visual feasts such as those showcased through his unparalleled collection of personal works in acrylic on canvas. His art bursts with compelling stories, vivid hues, and intricate details, composed in a delicate dance between whimsical and profound, all while weaving a tapestry of surrealism, realism, fantasy, and truth into the subconscious with each viewing. His shows are a must-see.
As a highly sought-after, incredibly perceptive, and meticulously researched creative designer and director, Serge is single-handedly one of the most prolific artists in San Francisco. Not only has he painted over 20 public murals throughout the city over the years, but he has also collaborated on many others.
A body in constant motion that gets much done in little time is one definition of Serge. His tireless energy and endless supply of creativity also help him to be a continuous partner in philanthropy, supporting many important causes. Beyond monetary contributions, he provides his time, talent, and art to support causes near and dear to our human community.
As his voice and perspective have grown through years of producing art on canvases, murals on walls, and designs in the ether, a strong sense of activism has increasingly pervaded his works, whenever and wherever they can. There are still few better ways to subvert a repressive culture, even during modern times, than by bringing light to the lesser-told histories we risk losing. To make visible and immortalize the hidden figures and fabulous fighters that the former framers unceremoniously suppressed. To express in rich detail the many promises and premises still unfulfilled, such as that we are all created equal and are endowed with unalienable rights to life, liberty, and the pursuit of happiness. For more information about Serge Gay Jr., visit www.sergegayjr.com/about.
About San Francisco Gallery
Located at 888 Marin Street in San Francisco, California, this vibrant venue is new to the gallery scene. Situated across the street from and owned by The Midway, San Francisco Gallery has deep roots in the creative community. To learn more, visit www.themidwaysf.com/art/galleries.
About Featured DJs
Juanita MORE!
Is a denizen of the limelight. For almost three decades, the laudable hostess has blitzed San Francisco with high glamour, drag irreverence, and danceable beats that have illuminated the entire city. For more information, visit www.juanitamore.com.
DJ Charles Hawthorne
Oakland-based DJ Charles Hawthorne is part of a new wave of dance DJs taking the greater Bay Area by storm. For more information, visit www.soundcloud.com/charles-hawthorne-4.
Event Links
Tickets: https://go.evvnt.com/3218007-0
Website: https://go.evvnt.com/3218007-2
