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Say Aloha to First Class Softness at ORD with King's Hawaiian


King’s Hawaiian is debuting the brand’s first-ever line of Softwear Sets – ultra-comfy sweatshirts, sweatpants and travel accessories inspired by its signature fluffy dinner rolls, created to celebrate the launch of the brand’s “softer” new logo. The limited-edition merch line is available for purchase at KingsHawaiian.com and travelers passing through Chicago O’Hare International Airport can score theirs free of charge this week... with a fun catch! For two days only (August 27 and 28) King’s Hawaiian is taking over Terminal 2, inviting travelers to Say Aloha to First Class Softness... IF they swap the clothes they’re wearing right on the spot. Private changing booths will be provided and all clothing traded in will be donated locally in Chicago.

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