Peer-to-Peer Sessions: Creative Marketing Strategies with Ashley Payne

About this event: This hybrid session, offered both in person as well as via Zoom. Marketing doesn't have to feel overwhelming or expensive. This workshop is designed for artists and creative businesses who want to build a strong brand foundation and learn practical marketing strategies without stretching their budget. Together, we'll explore your brand beyond your logo, how to tell your story in a way that connects with the right audience, and simple ways to share your work consistently. You'll walk through exercises to define your "why," identify your target audience, and develop brand messaging that reflects your unique creative style. By the end, you'll leave with a clear brand voice and actionable steps to grow your audience and market with confidence so you can focus on creating your art without burning out. Peer-to-Peer Sessions is a free and accessible (mostly) online series geared to enrich, educate, and connect creatives through a series of workshops and training sessions. New Bedford is the home of artists, creatives, change makers, designers, entrepreneurs and community enthusiasts and the Peer-to-Peer Sessions embraces the pulse that makes New Bedford so unique while expanding our knowledge and connections. Funding for this initiative is provided by the City of New Bedford, Arts, Culture and Tourism Fund. Additional support comes from the Barr Foundation and Bristol County Savings Bank, and by the New Bedford Economic Development Council, which receives support in part from the National Endowment for the Arts, a federal agency. Peer-to-Peer Sessions is one component of a larger initiative to support arts-based economic development. About Ashley Payne: Ashley Payne, founder of Cardinal Creative Strategies, is a marketing coach who empowers artists and creative entrepreneurs to build brands that stand out without burning out. With a decade of experience working with local businesses and nonprofits, and an MS in Marketing, Ashley blends creativity with data-driven strategy to deliver practical, human-focused marketing that fits into busy schedules. Her work has been featured in Bon Appetit Magazine, Food and Travel, National Geographic, ORIGIN Magazine, WPRI, and national broadcast television with Cox Media Yurview and other notable media outlets. More about New Bedford Creative: New Bedford Creative is housed at the New Bedford Economic Development Council and tasked with implementing the city’s first-ever strategic arts and culture plan. The vision of the plan is that “In New Bedford, the creative community is an engaged and powerful partner, inspiring social, economic, and cultural growth. In this authentic seaport city, each and every person enjoys an opportunity to experience a diversity of cultures. Art is everywhere, encouraging fun, provoking thought, and nurturing the soul.” To learn more, visit newbedfordcreative.org.

Event Links

Tickets: https://go.evvnt.com/3267070-0

Virtual: https://go.evvnt.com/3267070-2

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