Oktoberfest 2025 in the MSA Annex Oct. 11

We are pleased to announce the first annual Oktoberfest in the Mercado District sponsored by The Gadsden Company, Hidden Hearth Bakery and Crooked Tooth Brewery. The celebration will take place in the Festival Grounds and Ocotillo Lounge in the MSA Annex. The Fest will include a special release Oktoberfest beer from Tucson’s own Crooked Tooth Brewing Co, and handcrafted sausages and pretzels from Hidden Hearth. Local vendors will set up booths to feature curated goods, including the Mercado District’s own Bloom Maven flower crowns, Dirty T Tamarindo Gummy Bears, and Haul Leather bags and more. Entertainment is provided by local musicians Jimmy Carr Duo playing from 5:30-7:30pm and a DJ AnitA AnitA spinning German-rock hits. Hidden Hearth is the newest local small business in the Mercado District. The Micro-Bakery is led by James Beard Award Nominated Baker and Chef Alexander Phaneuf. The bakery will be home to some of Tucson's best bakers, an Austrian stone-mill and European spec'd ovens. The bakery will act as a wholesale bakery, churning out rustic whole-grain breads, unique viennoiserie and even wood-fired pizza. October will be the Bakery's first month in action and you can find their Sourdough Pretzel at Oktoberfest. The Bakery is a Partnership between Alexander, Adam Weinstein and Kira Dixon-Weinstein. A notable fun-fact is that the long-running Restaurant Agustin Kitchen will be Hidden Hearth's first client that will host its delicious pastries and bread. The MSA Annex is on the streetcar line, and there’s also lots of street and lot parking in the District.

Event Links

Website: https://go.evvnt.com/3270618-0

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