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Muscle Milk Drops a “Heavy Hitter” Strength Challenge for MLB All-Star Week
Muscle Milk is bringing the strongest All-Star activation to Atlanta to date by blending sports culture, social content, and fan interaction. To celebrate the MLB All-Star game, Muscle Milk is bringing the heat — and the weight. Fans in Atlanta can test their strength at a public pop-up featuring the “Heavy Hitter,” a massive 80+ lb dumbbell bat inspired by Thor’s hammer. Those who prove their ultimate strength will walk away with a month’s supply of Muscle Milk and a photo-worthy moment. Those who can’t? Still win a free sample and recovery coupon.
The stunt will be filmed throughout the day, with creators & influencers getting in
the action. The stakes and the energy will be high!
**The event is free to participate and open to the public.
