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Let’s Talk About Your Brain: How We Decide: Impulse Buys & Emotional Ties


We make decisions every day, from choosing what to wear to larger, life-changing decisions like deciding where to live. In a world filled with choices, how do we decide? How do stress and our emotions influence decision-making? University of Pennsylvania scientists studying psychology, economics, and neuroscience will help us learn how our brains make choices and how advertisers take advantage of science to influence our purchasing decisions.

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