Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard
KNOW YOUR PHASE. BUILD IN SEQUENCE.A startup is not one long stage called “early.” The work changes as the company changes. The people, capital, KPIs, relationships, and risks change with it.When founders do the right work in the wrong phase, problems compound. They take an unproven product to market, optimize processes that have never been standardized, or pursue growth that adds complexity without increasing value.This live, two-hour masterclass with Gregory Shepard gives you a practical framework for knowing where your company is now and what it should do next.WHAT YOU'LL WORK THROUGH• Is your North Star clearly defined?• Have you validated the problem before building the solution?• Is your product ready for go-to-market?• Are product, sales, marketing, and customer success aligned?• Have you created repeatable processes before trying to scale?• Is growth increasing enterprise value or simply increasing complexity?• Are today's decisions building toward a successful exit?THE SEVEN PHASES1. Vision and North Star2. Prototype and Product3. Go-to-Market4. Standardization5. Optimization6. Growth7. ExitYou will use the framework to identify your current phase, uncover unfinished work, and define a focused priority for the next 90 days.BRING THE REAL PROBLEMThis is a working session, not a general talk about entrepreneurship. Bring the decision you are struggling with right now. It might involve your product, customers, team, capital, operations, growth, or exit strategy.Gregory will close the evening with an open Q&A so you can apply the model to the company you are actually building.ABOUT GREGORY SHEPARDGregory Shepard is The Startup Architect, author of The Startup Lifecycle, and an entrepreneur with 12 successful startup exits. The framework draws on his operating experience and five years of research, including interviews with more than 2,200 founders.EVENT DETAILSDate: Sunday, August 30, 2026Time: 6:00 PM to 8:00 PM PacificVenue: Farmer & The SeahorseAddress: 10996 Torreyana Rd, Suite 240, San Diego, CA 92121Admission: $49.95, including feesSpace is limited. Reserve your seat using the Buy Tickets button on this page.
Event Links
Tickets: https://go.evvnt.com/3757210-0
