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This St. Patrick's Day, Gillette wants to make sure guys don't stumble at the finish line when it comes to puckering-up with their lucky ladies. Amidst this year's "Kiss me, I'm Irish!"? declarations, it's time for guys to shout "Kiss Me, I'm Smooth Shaven!" Gillette recently conducted a national live social experiment to determine what kind of kiss women prefer: smooth shaven or stubbled. The results showed that an overwhelming 85% of women prefer to kiss a guy who's smooth shaven. Furthermore, two out of three women said men will have better luck with them if they are stubble-free. In response, Gillette will invade Philadelphia St. Patrick's Day festivities to remind guys Keep It Smooth Shaven (K.I.S.S.). Look out for Gillette ambassadors at the parade, who will be taking photos of lucky couples kissing, for a chance to have them appear on the official Gillette float KISS cam during the parade! Also, be sure to stop by McGillin's Olde Ale House to get pucker-up ready with free shaves and to score free St. Patrick's Day swag. Join the fun by tweeting a photo of you kissing your lucky someone to @Gillette with the hashtag #KISSablySmooth.
