Experience the Official Jeep® Brand at Toledo Jeep Fest 2026

This year marks a rare convergence of milestones: the Jeep® brand's 85th anniversary, Toledo Jeep® Fest's 10th anniversary, and America's 250th anniversary, all celebrated in the city where the original Jeep® was built. This family-friendly festival draws more than 100,000 fans from 40 states and 6 countries for exclusive Jeep® brand activations, concept and historic vehicles, and hands-on activities and giveaways. Jeep Brand Activations: • Jeep® Brand Display at the Vendor Midway: The outdoor activation will feature several concept and production vehicles, guided vehicle walkarounds led by Jeep® product specialists, interactive games, giveaways, Jeep® Performance Parts displays and official Jeep® merchandise available for purchase. • Indoor Jeep® Exhibit at Glass City Center: The indoor display will offer an up-close look at several Jeep® concept and historic vehicles spanning the brand’s 85-year history. • All-Jeep® Parade: The iconic parade will roll through downtown Toledo on Saturday, Aug. 8. More than 1,400 Jeep® vehicles are expected to participate in one of the festival’s biggest celebrations of Jeep® heritage and community. Why Jeep® Concept Vehicles Matter — and Why They’re Showcased at Toledo Jeep® Fest Concept vehicles are a core expression of the Jeep brand’s vision and innovation. These one-of-a-kind models push creative and engineering boundaries, highlighting forward-looking design, off-road capability, and lifestyle appeal. They also pay homage to the brand’s deep heritage and fan-driven culture. Toledo Jeep® Fest provides the perfect stage to unveil these concepts, surrounded by the passionate community that helped build the Jeep brand. From electrified off-roaders to heritage-inspired restorations, these vehicles bridge the Jeep brand’s legendary past with its exciting future, and their presence here makes the event truly unforgettable. WHERE: • Vendor Midway: Downtown Toledo riverfront, along Jefferson, North St. Clair and Summit Streets • Glass City Center (Indoor Exhibit): 401 Jefferson Ave, Toledo, OH 43604 • All-Jeep® Parade Route: West on Monroe Street, north on Huron Street, downtown Toledo WHEN: Vendor Midway Activation Hours: • Friday, August 7: 5:00 p.m. – 9:00 p.m. • Saturday, August 8: 10:00 a.m. – 5:00 p.m. • Sunday, August 9: 9:00 a.m. – 12:00 p.m. Glass City Center Indoor Display Hours: • Friday, August 7: 5:00 p.m. – 9:00 p.m. • Saturday, August 8: 10:00 a.m. – 5:00 p.m. • Sunday, August 9: 9:00 a.m. – 12:00 p.m. All-Jeep Parade: • Saturday, August 8: 10:00 a.m. – 12:00 p.m.

Event Links

Website: https://go.evvnt.com/3760410-0

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