15th ANNUAL PEEPSFEST®

RING IN THE NEW YEAR AT 15^th ANNUAL PEEPSFEST® WITH THE 400-POUND PEEPS^® CHICK DROP

Celebrate PEEPSFEST^® with Live Music, Family-Friendly Activities, ALL-NEW EASTER PEEPS^® Marshmallow Tasting, and the PEEPS^® Chick Drop

What: The annual PEEPSFEST^® family festival is back and more festive than ever! The two-day event is filled with new and returning family-friendly activities including the iconic PEEPS^® Chick Drop and a “Sneak-PEEP” tasting of a select few  Easter 2024 PEEPS^® Marshmallow offerings. We hope you’ll ring in the New Year with us at the SteelStacks in Bethlehem, PA on December 30^th and 31^st as we bid farewell to 2023! High res photo/video can be downloaded HERE.

What’s New

All-New Easter PEEPS^® Marshmallow Tasting – participants of the PEEPSONALITY^® Family Fun Run & Walk will get to try two new and exciting PEEPS^® Marshmallow flavors that will be debuted this upcoming Easter season. Be sure to sign up for the walk as participants will be some of the first to try these tasty new flavors!

Festival Favorites

PEEPSFEST^® is happy to bring back festival favorites for returning fans as well:

• Lace up your skates and join us on the ice! The Ice Rink at SteelStacks presented by Lehigh Valley Reilly Children’s Hospital is guaranteed to make wintertime memories. Upgrade your ticket HERE ($25) to take part in the frosty fun!
• Get ready for a whole ‘lotta fun with the PEEPSONALITY^® Family Fun Run & Walk. Best-expressed PEEPSONALITY^® winners will receive special gift bags! Upgrade your ticket ($10) to participate.
• Enjoy activities such as the PEEPSFEST^® Scavenger Hunt, cornhole, Jenga and crafts by local groups from around the Lehigh Valley.
• Take your picture with the PEEPS^® Chick Mascot and the PEEPSMOBILE^®.
• View the iconic PEEPS^® Chick Drop and fireworks! Fans will have the opportunity to experience 400+lb Yellow PEEPS^® Chick descend on both days of the festival followed by a firework show.

Where: SteelStacks

101 Founders Way

Bethlehem

PA 18015

When:             

December 30

• 1:30-3pm: DJ Wesley Works (1st and Founders Stage)
• 3-4pm: TBD (Highmark Blue Shield Community Stage)
• 3-4pm: Skate Session 1
• 3:30-4:30pm: Wildlife Presentation by Wildlands Conservancy (Fowler Blast Furnace Room)
• 4-4:30pm: DJ Wesley Works (1st and Founders Stage)
• 4:30-5pm: Eddy Ray Magic (Highmark Blue Shield Community Stage)
• 4:30-5:30pm: Skate Session 2
• 5-5:30pm: DJ Wesley Works (1st and Founders Stage)
• 5:35pm: The famous PEEPS^® Chick Drop followed by fireworks!

December 31

• 3-4pm: TBD (Highmark Blue Shield Community Stage)
• 3-4pm: Skate Session 1
• 3:30-4:30pm: The Da Vinci Science Center: Mixing Matters Science Presentation (Frank Banko Alehouse Cinema)
• 4-4:30pm: DJ Wesley Works (1st and Founders Stage)
• 4:30-5pm: Eddy Ray Magic (Highmark Blue Shield Community Stage)
• 4:30-5:30pm: Skate Session 2
• 5-5:30pm: DJ Wesley Works (1st and Founders Stage)
• 5:35pm: The famous PEEPS^® Chick Drop followed by fireworks!

Please visit www.steelstacks.org/peepsfest for entire schedule

Cost: Entry fee - $5 per person (all ages); tickets can be purchased HERE.

Entry fee includes a variety of PEEPSFEST® activities and a Just Born Quality Confections goodie bags for all kids under 12, a free s’mores kit for all kids under 12, PEEPS^® sampling stations and live musical performances. Upgrade your ticket ($25) for skate rental and access to the ice rink.

Upgrade your ticket ($10) to enjoy the PEEPSONALITY® Family Fun Run & Walk, early entry to the event and pictures with mascots from around the Lehigh Valley.

On Dec. 30, you can combine PEEPSFEST®, the PEEPSONALITY® Family Fun Run & Walk and ice skating for $35 altogether!

Sponsors: Just Born Quality Confections, PEEPS AND COMPANY^®, ArtsQuest, L&L Construction, WFMZ 69 News, Service Electric, Garden State Fireworks, b104, Lehigh Valley Press, Coca-Cola^® and Lehigh Valley Reilly Children’s Hospital.

Contact:           Julia Aronson, Coyne PR on behalf of Just Born, 201-919-1423, [email protected].

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