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Content Capture should ALWAYS pay for itself
For many B2B event organizers, capturing content tends to be viewed at best as a resource-hungry cost center, and at worst as something to cut when there's budget pressure. This episode harnesses the wisdom of content marketing guru Robert Rose. As one of the founders of Content Marketing World, he is uniquely familiar with their success in getting all the session capture and webcasting they do to pay for themselves. In fact, it is often a profit center - and the great thing is that almost any event can do this!
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Website: https://go.evvnt.com/2636225-0
