STL Story Stitchers Mental Health Campaign

STL Story Stitchers Mental Health Campaign Through a $121,798, two-year, Think Big for Kids grant from YouthBridge Community Foundation, Story Stitchers is creating Story Circles, podcasts, and public service announcements (PSAs) to help change the stigma around mental health. Perception Isn’t Always Reality: Mental Health will reduce stigma of mental health care among Black youth in St. Louis City and County through the creation and dissemination of a public service announcement (PSA) campaign. The 24-month project will be led by 10 Black youth (ages 16-24) and 10 adult artist-mentors of color working in collaboration with health experts; community residents; and marketing, media, and communication professionals. Since October 2023, ten young artists, (ages 16-24) and six adult mentors have been working on the project to conduct research, develop music, and writing to be utilized in the production of the final public service announcement products with SPOT Content Studio, noted Anna Schmidt leading the SPOT team. The resulting fact-based, peer-to-peer messaging will reach a wide audience through billboards and public transportation ads in North St. Louis City and County and social media and radio ads through the greater region. Youth are viewed as trusted messengers, driving regional change in knowledge and attitudes on mental illness and accessing mental health care. The campaign is scheduled to be most active through the winter holidays. December 9, 2024 - January 12, 2025 Radio: Hot 104.1 WHHL Anxiety, fear, and shame—don’t let these emotions control your life. Start talking and begin your healing journey. With guidance from Perception, learn to embrace love, relief, and freedom. Your mental health matters and a local community is here to help. To learn more about mental health resources, visit storystitchers.org.

Event Links

Virtual: https://go.evvnt.com/2771903-0

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