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Transit is a Lucky Charm
On March 14, From 6 a.m. to 8 a.m. that morning, a likeable leprechaun will be onboard select buses and trains. He’ll be greeting passengers and handing out a mix of $5 Metro Adventure Tickets, good for unlimited rides on any given day, and free month passes for use in April 2025. There will also be “pots o’ gold” hidden in plain sight throughout the system. These pots will be filled with gold-coin chocolates, free transit passes, an Amazon gift card, a t-shirt and other prizes. If a transit rider finds one, they are free to take it with them to enjoy.
During this same timeframe, “Top of the Morning” street teams will be at the Central West End, Shrewsbury - Lansdowne I-44, Emerson Park and Belleville Transit Centers distributing Lucky Charms cereal bars. Each treat will have a sticker on it, encouraging transit riders to register for CMT’s FREE Guaranteed Ride Home program and to be on the lookout for the leprechaun and his pots o’ gold. The Guaranteed Ride Home program offers commuters subsidized access to more immediate transportation options through local ride-hailing services, taxicab companies or Enterprise Rent-A-Car should a personal need arise.
The “Transit is a Lucky Charm” campaign is part of the partnering organizations’ ongoing efforts to interact with riders, strengthen relationships and reinforce their collective commitment to a safe, comfortable, customer-focused transit experience. To learn more, visit www.cmt-stl.org.
