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Thursday, May 17, 2012
7:30 AM - 10:00 AM
7:30 AM - 10:00 AM See all dates and Times
http://www.amaphilly.org/new/calendar/108/77-Changes-and-Challenges-Facing-Today-s-Chief-Marketing-Officer/
Changes and Challenges Facing Today's Chief Marketing Officer
The Center for Corporate Reputation Management at Drexel University's LeBow College of Business, PAMA, PDMA, SMEI, MENG and BMA Present Chief Marketing Officer Panel
May 17, 2012 7:30 AM
Location: The Union League, 140 South Broad Street Philadelphia, PA 19102
Pricing: Advance Registration - $75, PAMA Members Receive a $35 discount (see details below) Students - $25
It has never been a more challenging time to be a Chief Marketing Officer. Technology, global competition, the recession, growing stakeholder demands, among other issue are changing the demands of the job and shortening CMO 'lifespans'.
With this backdrop, we have asked three CMOs of major, global companies to share 'The Changes and Challenges Facing Today's CMO'. They will share their own challenges, their 'tough learnings', and what they believe lies ahead in this highly interactive panel discussion.
Featured Panelists:
- Blair Christie, Chief Marketing Officer, Cisco
- Christa Carone, Chief Marketing Officer, Xerox
- Scott Coleman, Chief Marketing and Sales Officer, DuPont
Moderator:
- Elliot Schreiber, Ph.D., Clinical Professor of Marketing and Executive Director, Center for Corporate Reputation Management, Drexel University
For directions and information on parking and public transportation, click here
Time:
7:30 am Registration and breakfast
8:00 am -10:00am Panel discussion
Advanced Registration Tickets are $75, but PAMA members received a $35 discount! Email [email protected] to receive your discount code to register. Student tickets are $25.
*If you would like to pay by check, please email [email protected] to get registered
The Center for Corporate Reputation Management at Drexel University's LeBow College of Business, PAMA, PDMA, SMEI, MENG and BMA Present Chief Marketing Officer Panel
May 17, 2012 7:30 AM
Location: The Union League, 140 South Broad Street Philadelphia, PA 19102
Pricing: Advance Registration - $75, PAMA Members Receive a $35 discount (see details below) Students - $25
It has never been a more challenging time to be a Chief Marketing Officer. Technology, global competition, the recession, growing stakeholder demands, among other issue are changing the demands of the job and shortening CMO 'lifespans'.
With this backdrop, we have asked three CMOs of major, global companies to share 'The Changes and Challenges Facing Today's CMO'. They will share their own challenges, their 'tough learnings', and what they believe lies ahead in this highly interactive panel discussion.
Featured Panelists:
- Blair Christie, Chief Marketing Officer, Cisco
- Christa Carone, Chief Marketing Officer, Xerox
- Scott Coleman, Chief Marketing and Sales Officer, DuPont
Moderator:
- Elliot Schreiber, Ph.D., Clinical Professor of Marketing and Executive Director, Center for Corporate Reputation Management, Drexel University
For directions and information on parking and public transportation, click here
Time:
7:30 am Registration and breakfast
8:00 am -10:00am Panel discussion
Advanced Registration Tickets are $75, but PAMA members received a $35 discount! Email [email protected] to receive your discount code to register. Student tickets are $25.
*If you would like to pay by check, please email [email protected] to get registered
