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Turning Big Ideas into Big Results: Customer-Centric Relationship Marketing


Join PAMA's Pharma & Life Sciences Special Interest Group as we explore, in an interactive, mini-workshop structure, what it takes to TURN BIG IDEAS INTO BIG RESULTS. We've assembled a group of experienced marketing pros (who've worked on big ideas) to sit down and share their insights in a series of engaging roundtable conversations, and you're invited to join them and learn how you can turn your programs and campaigns into breakthrough results. Carlo Calcagni - CEO, M3 Health Craig DeLarge - Executive in Charge, ePromotions, NovoNordisk David Gascoigne - Pharmaceutical Management Consultant, IMS Health This event is all about engaging in stimulating conversation with industry experts from Novo Nordisk, IMS, and M3 Health as they lead thought-provoking discussions on a 5-step model of a successful marketing program.

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