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The American Marketing Association (AMA) Nonprofit Boot Camp

Tuesday, October 18, 2011 - 8:00 AM
to Wednesday, October 19, 2011 - 12:00 PM

8:00 AM - 12:00 PM See all dates and Times

http://www.amaphilly.org


The American Marketing Association (AMA) Nonprofit Boot Camp will give nonprofit leaders the tools needed to create and enhance an organization's marketing strategy so it will stand out among the growing number of nonprofits competing for funding, programs and volunteers. The boot camp will define nonprofit marketing and outline the steps for positioning an organization in a competitive marketplace, strengthening stakeholder relationships, applying the elements of marketing, defining and understanding customers and developing and implementing an effective marketing plan. The program is designed primarily as an introduction to marketing fundamentals for staff new to nonprofit marketing. Those with more marketing experience may also want to attend for a back-to-basics refresher course. Advance registration is required by September 20. The registration fee for AMA members is $600 and $860 for non-members. For more details or to register, visit our website or call 267-287-8497 or email [email protected].

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