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The Smoke Block Party - Champs Sports x Nike x Jordan Brand
Champs Sports, Nike, and Jordan Brand are joining forces to celebrate the Big Game and bring a Bay Area activation celebrating football, sport culture, art, and community.
The marquee moment takes place on Saturday, February 7, with The Smoke Block Party - a free, high-energy fan experience at San Francisco’s iconic Fisherman’s Wharf. The event features art, interactive games, exclusive giveaways, and on-site apparel customization.
Rooted in Bay Area pride and community impact, the activation blends sport and street culture in one of San Francisco’s most high-traffic destinations.
Event highlights include:
- A free public block party at one of San Francisco’s most iconic destinations celebrating sport, culture, and community
- Live mural painting by local artist Timothy B., with the finished artwork donated to a local community organization
- On-site apparel customization by artist Matley Hurd, featuring heat-pressed and hand-finished pieces
- Fan engagement moments including a football toss game, photo ops with a custom SF trolley installation, and prize giveaways throughout the day
Event Links
Instagram: https://go.evvnt.com/3473007-0
