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Burger Joint’s Secret Menu Item: Try the New Awesome Burger Before it Hits


Can you keep an awesome secret? Sweet Earth Food’s highly-anticipated and delicious new plant-based Awesome Burger is exclusively available to try at Burger Joint Industry City from September 26th to October 3rd! Hurry, the first 100 burgers are free (50 for lunch, and 50 for dinner). After that, burgers will be available until supplies last. Here’s the secret, you can order the special Awesome Burger “Awesome Style”, or choose to substitute any menu item with the Awesome Burger—guaranteed to satisfy your cravings for the meaty, juicy taste of a traditional burger while providing plant-based nutrition and goodness.

The Non-GMO Awesome Burger was designed in a kitchen, not a lab – with a focus on achieving awesome flavor and nutrition. Made with U.S.–sourced yellow pea protein, Awesome Burger is high in protein (26g) and fiber (6g), and satisfies cravings for the meaty, juicy taste of a traditional burger.

The burger is launching at grocery stores nationwide starting this week (find it at awesomeforall.com), with distribution increasing over the next few weeks.

Grab your friends and family and head to Burger Joint Industry City to experience this exclusive, secret menu offering before it hits stores!

Burger Joint Hours:
Monday | 11AM-4PM
Tuesday + Wednesday | 11AM–5PM
Thursday + Friday | 11AM–8PM
Saturday | 12–8PM
Sunday | 12–6PM

Tag your Awesome photos: @SweetEarthFoods @BurgerJointNYC #AwesomeBurger.

About Sweet Earth Foods:
Based in Moss Landing, California, Sweet Earth Foods is an award-winning and fast-growing vegetarian food innovator that brings consumers flavor-forward, nutrient-dense, sustainably-minded products. As a leader in the Modern Food Movement, their on-trend products feature global flavors and plant-based proteins like seitan (wheat-based), tofu and legumes like lentils, chickpeas and beans, and span three core platforms: entrees, breakfast and plant-based proteins, called Righteous Meats®. Founded by husband and wife Brian and Kelly Swette, the company has won over health-conscious consumers with delicious, nutritious new takes on timelessly appealing foods. For more information, please visit www.SweetEarthFoods.com and connect with us on Facebook at www.facebook.com/SweetEarthFoods.

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