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When it comes to marketing a business, many people subscribe to the philosophy “place an ad and they will come.” Unfortunately, this strategy won't reap the results that many business owners desire. Through this seminar, attendees will learn how an educated approach to advertising will help them achieve their specific business goals. Subjects covered in this seminar include: • why some ads work and some ads don't • how to structure offers to bring business without effecting product cost • using promotions and goals • realistic expectations in business and marketing • lifetime value of customers • what to promote • how advertising effects a business' goals, image, etc. • an advertiser's responsibility • promotions that work • higher profits per sale with a coupon
