Help Make Jack Daniel's Birthday a National Holiday

As Americans go to the ballot box to vote for their party of choice this fall, the Jack Daniel Distillery is asking for support for a true independent -- Mr. Jack himself.   In celebration of his 160th birthday this September, the "Back Jack" campaign will call on the U.S. Congress to make Jack Daniel’s birthday a national holiday and will seek supporters through a nationwide petition drive.

Join Us in Rittenhouse Square...

The "Back Jack" campaign will be rolling into Rittenhouse Square on September 27th. The Back Jack bus tour will collect signatures in 10 cities and will culminate on Capitol Hill at the end of September, where brand representatives will deliver the signed petition to Congress.

Meet the Master Distiller...  Jeff Arnet

Now for one of the best parts, Jeff Arnett, the Jack Daniel's Master Distiller will be present to sign bottles and greet supporters after the rally from 5-7pm at the Franklin Mills PLCB store located at 401 Franklin Mills Circle Philadelphia PA 19154.  If you cannot make it there, meet him at Chickie & Petes on Roosevelt Blvd from 7:30-9:30pm!  Jeff is the man with the responsibility for the production of every drop of Jack Daniel's that is produced and distributed to more than 135 countries around the globe.  There have only been seven master distiller's in Jack's history, so it's a unique opportunity to meet and/or received his autograph.

The man who pioneered the world’s best-selling whiskey was born in Lynchburg, Tenn., in September 1850, but due to the passage of time and fires, no one knows the exact date of his birth. While the folks at Jack Daniel’s typically just celebrate any day of the month, they decided that Mr. Jack’s independent American spirit, entrepreneurial success and worldwide recognition make him worthy of his own national holiday.

Jeff Arnett, Jack Daniel's Master Distiller will be present to sign bottles and greet supporters.

The "Back Jack" event would not be complete without a little of Mr. Jack’s famous product, so in honor of his 160th birthday celebration, a special commemorative bottle will arrive in stores in September. The square, black bottle with red accents and smoke grey metallic foil will be available primarily in the 750 ML size (with a 1 L bottle available in a select few markets). The bottle containing 80 proof Tennessee Whiskey will have a suggested retail price of $29.99 and will feature a neck tag with a unique reference number enabling purchasers to register their bottle on JackDaniels.com. The official Back Jack campaign cocktail, Jack & Ginger, will also celebrate the campaign and offer supporters the perfect libation, because after all, Jack & Ginger are the perfect running mates.

Read More

View Less