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'Emotional Economics': Leveraging the Feelings that Make People Buy


Product Format: Live Webinar Presenter(s): Paul Conner Conference Date: Thu, February 16, 2017 Aired Time: 1:00 pm ET | 12:00 pm CT | 11:00 am MT | 10:00 am PT
Length: 60 minutes
Price: $159.00

This webinar by consumer researcher Paul Conner will show how to identify the emotions that drive decisions to buy a product or service. Get guidelines for leveraging these emotions in marketing to manipulate buying behavior. This session will enlighten you about ways to conduct nontraditional research that does capture non-conscious emotions helping you improve your ability to find emotions that influence targeted purchasing – emotions that would have been undetected if traditional research methods were used.

Special Offer: Use code EVENT30 to get $30 discount.

Can’t attend? Request a replay of the audio session or DVD recording.

For any queries feel free to contact Customer Service at 1-800-223-8720.

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