This Event has Passed
DIESEL introduces their new concept store design at Simon Malls King of Prussia center in King of Prussia, PA, the largest shopping center on the east coast. The concept store, first introduced at the Tysons Corner location in Washington, D.C., will showcase the new creative design by creative director Glenn Martens.
Inspired by the brand’s iconic red tag, the new concept focuses on
the brand’s philosophy, “for successful living” which celebrates people’s
passion, individuality and self-expression. Utilizing DIESEL’s signature red
color from floor to ceiling, customers will immediately be immersed in a unique
and captivating room that showcases functional and innovative design details. DIESEL’s For Successful Living® logo, which
can only be viewed in its entirety from outside, is creatively distorted across
the room exhibiting elements of discontinuity and transformation. An alluring
effect, capturing the attention of passersby and attracting them to come in to further
experience the DIESEL brand.
Re-opening with the new design starting June 21, 2021, the DIESEL store at King of Prussia will feature an assortment of seasonal products for men and women from Summer 2021 drops to pre-Fall and Fall 2021 collections. To celebrate the opening, customers will receive an exclusive DIESEL gift with a purchase until supplies last.
Adhering to strict health guidelines, DIESEL is working with local authorities to guarantee compliance with COVID-19 protocols to maintain the health and safety of its shoppers.
