This Event has Passed
About the Program: Web 2.0 covers an array of social networking and user generated content tools including blogs, wikis, and online communities. While a great deal of time and energy is focused on the marketing elements, particularly for consumer brands, businesses can use these tools to increase effectiveness in several areas of their businesses including: • Recruiting, retention and talent management - creating and maintaining networks of candidates, employees, and former employees. • Ongoing collaboration and project management - building dynamic workspaces for internal teams, distributors, vendors, customers and other stakeholders. • Marketing not just as a consumer tool, but in gathering client feedback, product development and key opinion leader involvment. (This can be very relevant to some of our members who are working in life sciences and other early stage devleopment areas.) Meet the Panel: The evening will be moderated by Jeff James, Chief Executive Officer and Founder of Mythology LLC. Our distinguished panelists include: Judy Boreham, Managing Director, Diversified Search Ray & Berndtson, Rob Hustick, CEO and President, Live Elements, Mark Schmukler, Co-founder and Managing Director, SageFrog Marketing LLC and a representative from Ballard Spahr Andrews & Ingersoll.
