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Come join the Philadelphia Fire Department for the Ribbon Cutting ceremony at the newly redesigned and build Roosevelt Blvd. Applebee's!! After a fire decimated the Roosevelt Boulevard Applebee’s on the afternoon of July 16, the Northeast Philadelphia neighborhood will reclaim a much-missed meeting place for families, friends and community at the grand reopening of the newly redesigned and built Roosevelt Boulevard Applebee’s location on Nov. 13. Jeff Warden, CEO of Applebee’s franchisee The Rose Group, will present a plaque of appreciation to the Philadelphia Firefighters who ensured the safety of everyone at the scene of the fire as they cut a ribbon to officially reopen their doors to the public.