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The Pepsi Challenge
Friday, July 18, 2025 - 1:00 PM
to Saturday, July 19, 2025 - 8:00 PM
1:00 PM - 8:00 PM See all dates and Times
After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.
Now, Orlando has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better.
Further key dates and information are as follows:
WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
WHERE & WHEN:
Icon Park (8375 International Dr, Orlando, FL 32819)
• 7/18 - 7/20
• 1 – 8 p.m. ET
HOW IT WORKS:
• Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
• Taste and Decide: Participants sample both cups, taking their time to decide which they prefer.
• Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste.
• Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.
Event Links
Website: https://go.evvnt.com/3156212-0
