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Hellmann’s + Jimmy John’s Big Game Pop-Up in NYC
Hellmann’s teamed up with Jimmy Johns to offer a limited time “Meal Diamond” sandwich available at participating stores nationwide from February 2-22. Fans can have a taste of the icon’s favorite sandwich — a ham and three cheese melt just how Meal Diamond likes it (with Hellmann’s Mayonnaise, of course!), will be available nationwide from February 2 to February 22.
Hellmann’s and Jimmy John’s will be taking over Midtown in New York with a food truck that's been transformed into a mobile recording studio. Fans will have the chance to trade karaoke performances of “Sweet Sandwich Time” for a taste of Jimmy Johns “Meal Diamond” sandwich.
Michael Minelli of Step to the Mike will serve as the host for the Sing for a Sandwich activation. Michael is known for stopping everyday people and inviting them to perform on the spot – bringing this energy to Hellmann’s activation celebrating the TVC.
Event Links
Website: https://go.evvnt.com/3463069-0
