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Glossier’s Balm DotWorld Takes New Jersey!
Surprise!! Glossier’s Balm Dotworld tour is making its next stop this weekend at American Dream in New Jersey.
The 360-degree BalmDotworld mobile unit has been transformed to offer a fully immersive Black Cherry brand activation by meeting their community where they are (in true Glossier fashion). Guests will experience the playful universe of our balms through interactive touchpoints like keychain personalization and a photobooth.
Additionally, they’ll engage with brand ambassadors, receive samples, and have the opportunity to purchase their favorite balms and Black Cherry Collection products (including limited quantities of the Cherry Lock* 🔒!), all within a self-guided format. Plus, the first 50 people will receive a new Futuredew Solid, officially launching on Glossier.com on February 18th.
🍒 When: 2/15, 11-8pm + 2/16, 11-7pm
✨ Where: 1 American Dream Way, East Rutherford, NJ 07073, Court C, Level 1
Event Links
Website: https://go.evvnt.com/2899981-0
