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Health Insurance Community Conversation: A Look Back and A Look Ahead
FOR IMMEDIATE RELEASE
For More Information, Contact:
Sheila Long, Founder
MalamaDoe – A Coworking Community for Women
414-491-8238
[email protected]
MalamaDoe Hosts Community Conversation on Health Insurance for
Women Entrepreneurs and Small Business Owners
SHOREWOOD, WI (January 5, 2026) — MalamaDoe – A Coworking Community for Women
announces a community conversation on health insurance in America with Bob Devita entitled “A
Look Back and A Look Ahead.” The event will take place on Friday, January 16, 2026, from
6:00–8:00 PM at MalamaDoe in Shorewood, Wisconsin.
This educational and discussion-based event is designed for women entrepreneurs, small
business owners, freelancers, consultants, and independent professionals who are navigating
rising healthcare costs, limited insurance options, and barriers to affordable health insurance
outside of traditional employment.
Come and join Bob Devita
Bob Devita brings decades of experience in healthcare leadership, education, and
entrepreneurship. He is a member of the teaching faculty at UWM’s Sheldon B. Lubar College of
Business and a leader of the Health Care Leadership curriculum at UWM. He earned his MBA
from Lubar and completed a fellowship at Georgetown University.
Devita is a former healthcare executive at Wheaton Franciscan Health Care, Ministry Health Care
(now Ascension Wisconsin), and Marshfield Clinic. He is also a Milwaukee-based entrepreneur
and the Co-Founder and founding CEO of Common Ground Healthcare.
Conversation Topics Will Include:
• How did we get where we are today with health insurance in America?
• What is moral hazard, and why does it matter?
• Is health insurance truly insurance, or is it more accurately a financing mechanism similar to car
buying?
• What does socialized medicine really mean?
• Why do the films Back to the Future and Groundhog Day help explain the health insurance
system?
• What lies ahead for individuals and small businesses?
Event Details
What: Health Insurance Community Conversation: A Look Back and A Look Ahead
When: Friday, January 16, 2026 | 6:00–8:00 PM
Where: MalamaDoe – A Coworking Community for Women, 4465 N. Oakland Ave., Suite 110,
Shorewood, WI 53211
RSVP REQUIRED: Registration available via Eventbrite at https://www.eventbrite.com/e/health-insurance-community-conversation-a-look-back-and-a-look-ahead-tickets-1979695057208?aff=oddtdtcreator
About MalamaDoe
MalamaDoe is a coworking community and business incubator for women committed to helping
women connect professionally, grow their businesses, and support one another. MalamaDoe
provides flexible coworking memberships, private offices, conference rooms.
Event Links
Tickets: https://go.evvnt.com/3423017-0
LinkedIn: https://go.evvnt.com/3423017-2
