Protecting Your Intellectual Property Online

Your company name, your slogan and the goodwill of your customers are critical to elevating your bottom line. Increasingly, the internet has created legal challenges for business owners seeking to protect these valuable assets. This free seminar will first address how to protect, leverage and capitalize on your company's brand name and good will, providing useful tips on protecting and enforcing your rights as a business owner. Second, the seminar will discuss the challenges of protecting your brand name online and legal solutions for online reputation management. Topics will include: The differences between trademarks, copyrights, patents and trade secrets; identifying when you need a trademark versus a copyright and what can happen if you do nothing; trademark searching; securing trademark rights and the registration process; protecting your business name, slogan, brand name and goodwill online; and dealing with trademark and copyright infringement online, including infringing domain names, advertisements, YouTube videos, and postings on social media websites and other websites

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