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The Pepsi Challenge
It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year.
After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.
Now, Indianapolis has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better.
Further key dates and information are as follows:
WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
WHERE & WHEN: Marion County Fair (7300 E Troy Ave.)
• 6/27: 5 – 11 p.m. ET
• 6/28 & 6/29: 12 – 9 p.m. ET
• Tickets required
Holiday World (452 E Christmas Blvd, Santa Claus)
• 6/27 – 6/29: 9:30 a.m. – 4 p.m. ET
• Tickets required
Indianapolis Zoo (1200 West Washington Street)
• 6/27 & 6/28: 9:30 a.m. – 5:30 a.m. ET
• Tickets required
Indians vs. Storm (501 W. Maryland Street)
• 6/29: 12 – 8:30 p.m.
• Tickets required
Event Links
Website: https://go.evvnt.com/3124773-0
