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What do effective Amazon marketing strategies look like?

26468 E Walker Dr, Aurora, Colorado 80016-6104
26468 E Walker Dr, Aurora, Colorado 80016-6104 Aurora, CO 80016  
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Start:   Wednesday, August 15, 2018  1:00 PM
End:   Wednesday, August 15, 2018  2:00 PM

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Event Features: Business-Related

Neighborhood: Avenue of the Arts


       



https://bit.ly/2KOewLx


OVERVIEW With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence. Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized. The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components. T

WHY SHOULD YOU ATTEND

The most common concern from brands (manufacturers) regarding a formal presence on Amazon, is channel erosion. Brands do not want to compete with their retail channel partners. Similarly, retailers do not want to compete against themselves, at lower margins. By following Amazon online marketing strategy andbest practices outlined in this presentation, manufacturers and retailers have an opportunity to have a profitable presence on Amazon, with minimal damage to retail partners or sales margins.

AREAS COVERED

This session will cover three primary areas of associated with a strong presence on Amazon:
• Relevance factors
• Performance factors
• Advertising via Amazon Marketing Services (AMS)

LEARNING OBJECTIVES

Amazon is now a full-blown competitor of Google and Facebook, in terms of both traffic and advertising revenue. Half of all product searches begin on Amazon (not Google), so manufacturers and retailers cannot afford to ignore the retail giant. This webinar will outline two primary ways to market your products on Amazon: organic optimization of product pages and paid advertising.

WHO WILL BENEFIT

• Chief Marketing Officers
• VP Sales &Marketing
• Marketing Directors
• Retail Marketing Managers
• Responsible for driving brand awareness
• Sales for their organizations

For more detail please click on this below link:
https://bit.ly/2m5Z8LQ


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