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Native Advertising, Endorsements and Influencers

26468 E Walker Dr, Aurora, Colorado 80016-6104
26468 E Walker Dr, Aurora, Colorado 80016-6104 Aurora, CO 80016  
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Start:   Tuesday, April 24, 2018  1:00 PM
End:   Tuesday, April 24, 2018  2:00 PM

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Event Features: Business-Related

Neighborhood: Avenue of the Arts


       


OVERVIEW The use of native advertising, endorsements and influencers has been standard marketing practice for many brands. These marketing techniques are designed to give the impression that the ad isn’t really an ad. Native advertising gives the appearance of non-commercial content; endorsements and influencers give the impression that brand opinions are given freely. In December 2015, the FTC released its Enforcement Policy Statement on Deceptively Formatted Advertisements governing the use of native advertising.

WHY SHOULD YOU ATTEND
Brands, marketing agencies, their general counsel, and legal practitioners in advertising and marketing should attend this webinar in order to understand the requirements for complying with the FTC’s directives on native advertising, endorsements and influencers, since the FTC has recently given express notice that it believes these are important advertising issues and that it believes that many marketers are not complying with its directives.


AREAS COVERED
This webinar will cover the FTC’s guidelines on native advertising, endorsements and influencers. The FTC has issued much guidance in these areas, including the FTC Enforcement Policy Statement on Deceptively Formatted Advertisements; the FTC Native Advertising: Guide for Businesses; the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising; the FTC’s Endorsement Guidelines: What Are People Asking; and the FTC’s Enforcement Guidelines for Sponsorships on Social Media and With Influencers.


LEARNING OBJECTIVES
Native Advertising, Endorsements and Influencers are three interrelated topics widely used in marketing today. These marketing techniques have been recently addressed by guidelines established by the FTC along with mounting FTC enforcement actions.

WHO WILL BENEFIT
Brands, ad agencies, marketers and their general counsel.

Legal practitioners in the areas of marketing, advertising and promotions.

For more detail please click on this below link:
https://bit.ly/2GLUUBM

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