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Fundamentals of S.W.O.T. for First Time Managers

26468 E Walker Dr, Aurora, Colorado 80016-6104
26468 E Walker Dr, Aurora, Colorado 80016-6104 Aurora, CO 80016  
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Start:   Tuesday, July 24, 2018  1:00 PM
End:   Tuesday, July 24, 2018  2:30 PM

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Event Features: Business-Related

Neighborhood: Avenue of the Arts


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OVERVIEW S.W.O.T. is a key and fundamental building block in the strategic planning process for many organizations. It is a required skill in most capstone courses to graduate with a degree in Business Administration, Marketing or other types of business functions. And it is used as a common language in Most MBA curriculum. Yet it has lost some of its lustre and resilience as a defining business and strategic model over the years.
In personal development an old saying is, “If you are not making the progress that you would like to me or that you think you are capable of making it is simply because your goals are not clearly defined.” In contemporary business we can modify that to say, ““If your business is not making the progress that you would like it to me or that you think it is capable of making it is simply because your strategy is not clearly defined.”
• Introduction – 5 minutes
• You most critical challenges in managing the direction of your company - 10 minutes
• Why Planning is important – 5 minutes
• History of SWOT - 10 minutes
• Defining SWOT – 20 minutes
• What is T.O.W.S.? – 10 minutes
• What is P.E.S.T.E.L.? - 10 minutes
• Summary and wrap up – 5 minutes
• Q&A – 15 minutes
• Participants will leave with a historical perspective of SWOT and a firm grasp of the theory behind it as well as theability to use SWOT in Strategic Planning.
• An understanding of how SWOT fits into the Strategic Planning process.
• Participants will also understand TOWS which is a SWOT inversion and what that means to strategic planning.
• An understanding of how internal (to the organization) forces and external forces interact.
• Executive
• C suite
• Managers
• Leaders
• Human Resources

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