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Willem NYC Fall/Winter 2019 Pavement Preacher Collection Pop Up


New-American menswear brand Willem New York announces the debut of its Fall/Winter 2019 “Pavement Preacher” collection with a monthlong pop-up shop located in SoHo at 426 West Broadway. Guests can enjoy an interactive experience with the new collection. The Pavement Preacher collection takes inspiration from Lower East Side “outlaw artist” Dash Snow and the cowboy-esque silhouettes from the Clint Eastwood film Pale Rider, as well as vintage garments found and sourced from the late 1800’s and modernizes them to be worn in today’s city uniform. Materials are chosen based on a New York City urban palette; charcoal greys, midnight navy’s, rich camels, and deep indigos. The garments of the collection include an overcoat, a varsity jacket, a coach’s jacket, denim jackets, a tactical vest, button up shirts, sweatshirts, tees, chinos, jeans, and a limited-edition cowboy chap.

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