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As the unrivaled authority in hair for over 125 years, Schwarzkopf is celebrating the launch of its new KERATÎME Care & Styling collection with an immersive pop-up experience at the Walmart Spring Beauty Event on Saturday, March 21. The activation introduces shoppers to Schwarzkopf’s latest innovation in bond repair technology through hands-on product discovery, expert hair consultations, and exclusive in-store experiences.
As part of the celebration, Country Music star and Schwarzkopf Brand Ambassador Jessie James Decker and Celebrity Hairstylist and Schwarzkopf Brand Ambassador Kylee Heath will make a special appearance, meeting fans and sharing their expert tips for achieving healthy, beautiful hair with the new KERATÎME collection.
