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The Pepsi Challenge
Saturday, August 22, 2026 - 7:00 AM
to Sunday, August 23, 2026 - 6:00 PM
7:00 AM - 6:00 PM See all dates and Times
The Pepsi Challenge returns to Chicago for Bulls Fest!
PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in the Chicago area will have the chance to take the famous challenge. And this time there's even more flavor on the table – with attendees putting Pepsi Zero Sugar Wild Cherry to the test too.
HERE ARE THE DETAILS:
• What: Bulls Fest
o Date: August 22 – 23
o Time: 7:00 AM – 6:00 PM CT
o Location: United Center: 1901 W. Madison St., Chicago, IL 60612
o Tickets Needed: No
