×
Your location has been changed to Chicago area.
This Event has Passed
The Pepsi Challenge
Saturday, August 23, 2025 - 9:00 AM
to Sunday, August 24, 2025 - 4:45 PM
9:00 AM - 4:45 PM See all dates and Times
It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year.
After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.
Now, Chicago has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better.
Further key dates and information are as follows:
WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
WHERE & WHEN: Bulls Fest at The United Center (1901 West Madison St., Chicago, IL 60612)
• 8/23: 9 AM – 5 PM CT
• 8/24: 8:30 AM – 4:45 PM CT
Event Links
Website: https://go.evvnt.com/3209447-0
