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The Pepsi Challenge!
After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago.
Now, Chicago has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better.
Further key dates and information are as follows:
WHAT:
Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
WHERE & WHEN:
Lil Baby concert at United Center
• 6/25
• 5 – 11 p.m. CT
• Tickets required
HOW IT WORKS:
• Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
• Taste and Decide: Participants sample both cups, taking their time to decide which they prefer.
• Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste.
• Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.
Event Links
Website: https://go.evvnt.com/3124770-0
