Silk Protein Power Assist

With Big Ten Basketball Tournaments officially kicking off today, Silk – the official plant-based beverage brand of The Big Ten Conference – today announced the Silk Protein Power Assist. Throughout the month of March, Silk is powering fans with Silk Protein – a new plant-based drink with the highest protein content of any refrigerated plant-based milk on shelves – with smoothies, samples, prizes, and interactive experiences from the couch to the concourse. Silk is tapping into the growing trend of fans choosing feel-good options, with nearly 75% of Americans specifically looking to add more protein to their diet. • To bring this to life, Silk will be showing up at the women’s tournament in Indianapolis and the men’s tournament in Chicago to power fans with Silk Protein samples, prizes and interactive experiences for those cheering on their favorite teams in-person. • Silk has also teamed up with former college athlete and professional basketball star, Monique Billings, to create a custom Big Ten-inspired smoothie packed with 13g of complete plant-based protein. o Fans can head to Instacart for a special deal on the essentials to create their own Big Ten x Silk Protein Power Assist smoothie when they watch the games at home.

Read More

View Less