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As the Official Beauty Brand of The Cowboy Carter Tour, Cécred is celebrating in style. Stopping at U.S. Cowboy Carter Tour stadiums and select premier Ulta Beauty retail locations, the Cécred Roadshow is poised to celebrate and inspire all hair types and textures through interactive elements that bring the brand to life.
Cécred Roadshow’s highlights will include:
Step Into the World of Cécred – Walk into the chrome-wrapped trailer and immerse yourself in a sensory walk-through experience that brings the brand's vision to life. With dynamic visuals, interactive displays, and expert guidance, visitors can experience Cécred like never before. In select Ulta Beauty locations, guests can immerse themselves in the trailer and redeem exclusive free gifts with in-store Cécred purchases.
Stage-Worthy Snapshot—Guests can commemorate the experience with the iconic Cécred Fan Cam. They can create a signature Beyoncé fan moment or pose with Cécred's larger-than-life bottles. Every corner is a celebration of Cécred.
Exclusive Cécred Gifts – Don’t miss the chance to snag exclusive, limited-edition swag and samples, available only at the concerts and Ulta Beauty pop-ups.
