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Wednesday, July 08, 2026 - 12:00 PM
to Sunday, July 12, 2026 - 8:30 PM
12:00 PM - 8:30 PM See all dates and Times
The Pepsi Challenge returns in Chicago again!
In case you missed it in June, PEPSI® is bringing the iconic blind taste test to your area again, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in Chicago will have the chance to take the famous challenge.
HERE ARE THE DETAILS:
Taste of Chicago
• Date: July 8 – July 12
• Time: 12:00 PM – 8:30 PM CT
• Location: 301 South Columbus Drive, Chicago, IL 60605
• Tickets Needed: No
