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Athleta will be hosting Move Up, an in-store trade-in event in five cities where customers can trade up their old tights (no matter the brand) for a new pair of Athleta Salutation Stash 7/8 Tights.
Customers will be able to experience interactive art installations in the stores, and have the option for on-site legging customization.
Athleta will be utilizing their existing partnership with thredUP to recycle or resell the traded-in leggings. All funds from any resale will be donated to Athleta’s Power of She Fund.
Event Links
Website: https://go.evvnt.com/2201540-0
