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Blue Cross Blue Shield of Massachusetts Launches 100 Proud Bluebikes in Celebration of Pride Month
Tuesday, June 04, 2024 - 12:01 AM
to Sunday, June 30, 2024 - 11:59 PM
12:01 AM - 11:59 PM See all dates and Times
In celebration of Pride Month, Blue Cross Blue Shield of Massachusetts (Blue Cross) is launching 100 rainbow-themed Bluebikes into Greater Boston’s bike share system this June. As part of this month-long initiative to support the LGBTQIA+ community, Blue Cross will also donate $1 to Fenway Health for every ride taken on a “Proud Bike” (either pedal or ebike) throughout the month*.
Fenway Health, a longtime partner of Blue Cross, is dedicated to enhancing the health and wellbeing of the LGBTQIA+ community and all diverse communities through innovative, equitable, and accessible health care, supportive services, and transformative research and education.
Blue Cross has been Bluebikes’ title sponsor since the 2018 inception of the publicly owned bike share program, which is owned by the 13 participating municipalities and operated by Lyft.
*Blue Cross will donate $1 up to $10,000 for every ride taken on a Blue Cross “Proud Bike” from June 1 - June 30, 2024.
