Inspire Moments of Greatness at C4 Energy's SXSW Immersive Smart House Activation

After an explosive first year at the festival, C4 Energy, the Official Energy Drink Partner of SXSW, is back helping your brain to fire up, get laser-focused and turn it up to 11 with their C4 Smart House. Join the brand at their immersive experience that introduces the six new flavors, look and feel of C4 Smart Energy, made for the creators, doers and thinkers, boosting mental focus and alertness. Let this unique pop-up inspire your moments of greatness, from March 16th through March 18th at Fair Market, with experiences including: Fuel Experience: an immersive video experience where guests will watch and feel different moments that play a role in sparking their creativity, encouraging a sense of motivation, inspiration, and energy as they move through the next stages of the consumer journey. Creator’s Lab: A fun creative space where guests can explore their inner street artist and create a one-of-a-kind graffiti-style streetwear as a takeaway. Moments Room: a community photo engagement where guests define what moment inspires them - whether it be focus, inspiration, creativity, action, energy - to be utilized for the brand’s wild posting campaign, in which an enlarged poster version of the image will be printed and hung across +25 locations throughout the city, creating a sea of moments (and faces) to inspire festival goers as part of the brand’s citywide takeover. Flavor Lounge: Guests will taste all the flavors of Smart Energy at the sampling station, relax and enjoy programming including lawn games, DJs and live performances from SXSW artists.

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