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Factor Protein Power-Up Shop
Thursday, January 22, 2026 - 11:00 AM
to Friday, January 23, 2026 - 4:00 PM
11:00 AM - 4:00 PM See all dates and Times
On January 22 and 23, Factor, America’s #1 ready-to-eat meal delivery service, brings the Factor Protein Power-Up Shop to downtown Austin, a two-day lunch-time pop-up designed to help people stay energized and consistent with their healthy-eating goals at a time when motivation often starts to fade.
The initiative will empower consumers in New York City, Austin, and Chicago to reset healthy eating habits through high-protein meal swaps, expert dietitian consultations, and interactive wellness tools. While over half of Americans (54%) have a goal to eat healthier in 2026, and half of those who do (54%) say they plan to achieve this by increasing their protein intake, only 38% of Americans say they actively track their protein intake—highlighting a gap in the structure needed to sustain real change. With a high-protein menu of chef-crafted, dietitian-designed meals, Factor makes it easy to support energy, focus, and long-term success.
Visitors can power up the lunch hour with a protein-packed experience designed to power all types of performance, including:
- Resolution Recharge: For those with a packed lunch that doesn’t meet nutrition resolutions, or those who were planning to skip lunch altogether, Factor will power up their lunch with high-protein options that are equal parts delicious and nutritious.
- Healthy Habits Resolution Wall: A place to share 2026 mealtime resolutions—from eating more protein to packing lunch for the office—and see how ambitions compare to others in the city.
- Protein Quiz: An opportunity to match specific goals with the Factor meal designed to help get there.
- Protein Power-Up Wall: A final goodbye to complicated protein vices, from hard-to-chew bars to viral cottage cheese hacks.
- Hear from Our Experts: On-site Factor dietitians provide insights into common protein-related questions.
The Factor Protein Power-Up Shop will take place Thursday, January 22 and Friday, January 23, 2026, from 11:00 AM to 4:00 PM, at 920 Congress Ave, Austin, TX 78701 in downtown Austin.
